Play ‘n Go was founded nearly two decades ago and has since then become one of the most reputable casino software providers in the industry. At inception Play ‘n Go was part of a group of companies and acted as a subsidiary to their parent company which helped them get on their feet by providing the needed financial backing. However, in 2005, Play ‘n Go decided to continue their journey into the future without training wheels which prompted their decision to break away from their parent company and function instead as a sole entity.
Play ‘n Go has offices in both Sweden and Hungary with their headquarters being housed in the town of Vaxjo, Sweden. Their primary market focus has remained within Europe which is why they haven’t seen the need to expand their offices any further. They also hold gambling licenses from various gaming commissions including the ones in Gibralta, Malta, Belgium, Denmark, Alderney and the UK.
Some of the more notable casinos that currently host Play ‘n Go’s games include Bet365, Guts, CasinoLuck and Nordic Bet.
Play ‘n Go Games, Features and Services
The games developed by Play ‘n Go are all built on their Game Account Toolkit (GAT) which uses an open architecture which allows their operators to easily integrate new games into their system. This architecture has also been made available to various third party developers who can in turn create their games to be compatible with GAT and therefore easier for casino operators to integrate those games as well. Some of the features accompanying their GAT system include player management, payment, risk and fraud management, real time reports, user segmentation which allows for personalized services, gaming tools, email management, loyalty management, and many more. Play ‘n Go also offers hosted servers to their casino operators that can host their gaming platforms and can accommodate high loads of players with minimal effort.
Currently Play ‘n Go’s library only includes around 60 gaming titles which may not seem like much. However, their philosophy doesn’t lie in mass producing games to fill the market but instead to spend the needed amount of time on each and every game to ensure the quality is as near perfect as it can possibly be. Their dedication is evident in each game they create, all of which are available in 30 languages. They also use instant play technology with Flash which allows games to be played instantly online instead of requiring a download to be played from desktop later. This technology also makes it simpler to port their games to mobile platforms while also maintaining the same quality and features in the mobile versions of their games.
While most of the games at Play ‘n Go are slots, they also offer a range of table, video Poker and scratch card games. Among the table games players will find Roulette, Blackjack, Baccarat, Pai Go Poker and Caribbean Stud Poker. They have put special emphasis on their Blackjack offerings with 8 versions currently available, most of which offer multi-hand play. Additionally, they also offer widget games which are themed mini games which casino operators can integrate into their website, advert banners or newsletters. These games give players a quick taste of what they can expect at those casinos and therefore work as great marketing tools.
One of Play ‘n Go’s most popular recent releases is the slot game 7 Sins. This game features 7 gorgeous women, each of whom represents one of the 7 deadly sins. The game is highly seductive, to say the least. This 5 reel game offers 243 ways to win which basically means that any continuation of the same symbol will result in a payout and with the help of the Lucky 7 Wild symbol the game can create winning combinations of up to 7 symbols for some truly spectacular winnings. The game features the iconic Pandora’s Box which is now responsible for awarding instant cash prizes and free spins. During the bonus game players may choose one of the deadly sins to reveal their prize. Will it be Greed, Gluttony, Sloth, Vanity, Lust, Wrath, or Envy who will lead you to fortune?
To showcase just how diverse the games at Play ‘n Go can be we move from the pleasures of seduction to a celebration of the dead with Grim Muerto. This game is not entirely as depressing as initial judgements dictate. The game may be filled with undead skeletal characters, but they are all part of a joyful mariachi band who bring you great music and entertainment. The game comes with a guitar wild symbol which may be expanded to fill entire reels and can thus create many winning opportunities. The game further features free spins and cash prizes. Grim Muerto is proof that death doesn’t need to get you down.